Your Keywords are the words and phrases that when used in a Search Engine your website appears in the results. Don’t write about “our products” or “our services”; write about “our range of cool surf boards” or “our specialism in tax accountancy”.Google has a free keyword tool at: https://adwords.google.com/select/KeywordToolExternal
Action: Type each of your keywords into Google, visit the website that comes out top. Count how many times the keyword is used on the page; rewrite your content to include it once or twice more.
Tip 27 – Get relevant websites to link to you. Back to top 30
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