A lot of online orders are lost when a customer gets to the checkout and sees the postage costs, the VAT and other ‘add on’ costs for the first time. A lot of enquiries never get made because there is no indication of price or fees on the website.
Action: Consider the role price plays in the decision-making of your customers.
Tip 19 - Describe your service from the visitors’ perspective. Back to top 30
Convert your Website to a Digital Marketing Solution and see a return on your investment.