As mentioned previously Paid Search or Pay-per-click (PPC) advertising is an easy way to kick-start your Internet Marketing activity and to get instant traffic to your website:
Keywords + Advert = Traffic
However getting results and a good return on your investment (ROI) is not quite so straightforward. Here's what we do:
- Stage One. Identify good products or services that people want.
- Stage Two. Have a clear campaign strategy with quantifiable objectives and targets.
- Stage Three. Undertake competitor and keyword research to develop and refine your list of keyword and long-tail keyword phrases.
- Stage Four. Set-up the supplier account (Google) and create groups of adverts with relevant and compelling copy.
- Stage Five. Have a landing page relevant to each advert group that gives the visitor exactly what they were expecting and leads them to take the desired action.
- Stage Six. Execute the campaign; attaching specific and relevant keywords to specific and relevant adverts that attract the right quality as well as quantity of clicks.
- Stage Seven. Monitor and measure your conversion rate. Conversion, not traffic, is what matters. Manage the campaign to maximise conversion; monitor, measure, report and undertake on-going campaign optimisation.
So:
Good Keywords + Compelling Adverts = Targeted Traffic
and
Targeted Traffic + Relevant Landing Pages + Great Products/Services = Conversion/Sale
Don't want to do it yourself, or need help setting up a campaign?
We can advise you on a recommended monthly media budget once we have taken a look at what PPC activity there is for your market segment. We offer a number of set-up and management options.
To find out more talk to Andrew on 01422 823 075 or email him.