Search Engine Optimisation (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" or "organic" search results for targeted keywords. But what are those targeted keywords?
Keyword Intelligence Research is an iterative process for selecting keyword phrases that are:
- Specific - they relate directly to your business.
- Popular - people actually search for the phrase via the search engines.
- Practical - for the size of your business and ambition it is practical to get your website ranked on the first page of the search engine results.
Pink Rabbit with Green Ears.
To demonstrate this process I have selected the keyword phrase pink rabbit with green ears.
Is the phrase 'pink rabbit with green ears' specific to my business?
No! But it will work as the example, because...
Is the phrase 'pink rabbit with greens ears' popular?
No! No one (other than me!) has ever typed this phrase into Google, so getting my website to the top of Google for this phrase is unlikely to do my business any good at all, but it will demonstrate SEO principles.
Is the phrase 'pink rabbit with green ears' practical?
Yes! No one else is trying to get their website ranked by Google for this phrase. So, if all goes according to plan, I should get top spot ranking in Google UK for 'pink rabbit with green ears' in no time at all.