"Most e-commerce sites only convert three out of every 100 people who visit their sites."

Study by FutureNow

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Landing Page Quick Checks.

Some of the simplest but possibly the most important items to focus on while testing a landing page are:
> Bonus gifts.
> Coupons.
> p.s. messages.
> Guarantees.
> Opening sentence.
> Closing sentence.
> Images.
> Calls to action.
> Headings.
> Link text.

Bryan Eisenberg, co-founder of marketing consulting firm FutureNow.

I know that half of my advertising budget is wasted, but I'm not sure which half"

Often attributed to Lord Leverhulme the founder of Lever Brothers.