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"Most e-commerce sites only convert three out of every 100 people who visit their sites."


Study by FutureNow

I know that half of my advertising budget is wasted, but I'm not sure which half"


Often attributed to Lord Leverhulme the founder of Lever Brothers.

First Effect Newsletter

All the latest thinking from the First Effect team is available in your inbox every six to eight weeks. Each First Effect Newsletter includes topical items, hints and tips to help you improve your online presence and other items we think will be of interest to you.

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