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Email Marketing
   

Email Marketing

 

 

Email marketing is one of the most powerful and effective marketing tools available to businesses today.
It is said that you need to six or seven interactive contacts with a new person or company before they understand your service and trust you enough to do business with you.

Your e-mail marketing database makes it easy to stay in touch with more contacts, more regularly.

Email Marketing

With an email marketing database you can:

  • Create and send professional email campaigns.
  • Build and manage your email list.
  • Track and measure results.
  • Segment your customers based on interest and demographics.
  • Test your messages and promotions.

With the power of email marketing you can:

  • Stay in front of your customers, consistently.
  • Build loyalty and generate repeat business.
  • Find new customers through referrals.

Are you harnessing the power of email for your business?
Don’t miss the opportunity. Let us put email marketing to work for you.
We offer a full-service programme that will keep you in touch with your customers…
And help you find new ones.

Working with Constant Contact
Good Email Works.

I read a nineteen page report recently on the subject of “Consumer views of email marketing” (1).

To save you the bother I’ll summarise, as I don’t think its findings will come as a surprise to anyone:

  1. Consumers receive a lot of email. Most receiving several marketing emails a day.
  2. Relevance and timing is the key to getting read. The subject and the timing result in either interest or annoyance.
  3. Most users of email marketing don’t respect the receiver. Often making it difficult to unsubscribe, sending the same email repeatedly or sending emails too frequently.

‘Bacon’ is a fairly new term in online marketing jargon for describing badly written, badly targeted or simply irrelevant email from businesses who are abusing the permission we have given them to send us email.

Used correctly e-mail is still a very powerful, cost effective marketing tool to help Convert enquiries into Customers, for generating repeat business and for getting referral business.

(1) Whitepaper courtesy of Emailcenter UK.

My Top Tip has always been: Never send bacon, send the ‘full breakfast’; email that is targeted, relevant and interesting. And use a dedicated e-mail marketing service like Constant Contact to despatch it.