What happens that makes a person decide to read a web page or not? How does someone decide to explore deeper into a website, or not?
Attraction.
The first three seconds do not involve evaluating the usefulness of information, only if it is attractive enough to warrant further exploration.
The attraction phase is a subjective experience, there is no right or wrong, it is about what you like or don't like without the need for fact or theory.
So, if it is not easy for us to agree whether Ricky Gervais is funny, whether Damien Hurst's art is any good or whether Angelina Jolie is the sexiest woman on the planet, how are we to agree what to put on a webpage to ensure it attracts readers?
Subjective Response.
As we all respond to information subjectively and non-consciously before our conscious mind kicks-in; we have just three seconds to attract a visitor's interest and work out how to keep their attention - and they must not even know we're doing it.
A quick scan of headlines, bullet points and images form the attraction phase. So, without scrolling down or moving off your own home page and ask yourself;
- Is it clear to a visitor who I am?
- Is it clear what I do?
- Is the purpose of my website clear?
- Is it clear what a visitor should do next?
If not, give me a call and we can debate whether Jose Mourinho or Russian money is the reason for Chelsea's success AND how to give your website a makeover to make it work for your business.