Invest in a Digital Marketing Solution.

Top Tips for gaining new business using on-line technologies.

No matter how good your business is, you can’t guarantee regular new customers. You have to promote your products or services.

The great thing about a good website is that it can be used in conjunction with whatever other types of marketing you do. Even if all you do is give someone your business card: if it carries your web address and the right message, you can attract potential new customers to your website.

Here are some of my top tips for gaining new customers online or for using your website to increase your profitability. Don’t try to do them all at once! Just undertaking a few key actions can reap substantial business reward.

30 Top Tips

Tip 1 – Having a fantastic website is no good if no one can find it.
Tip 2 – Have clear objectives for your website.
Tip 3 – Don’t lock your front door!
Tip 4 – Make your website the hub for up to date information on your business.
Tip 5 – Know your target customers.
Tip 6 – Make your website professional and appealing to your target customer.
Tip 7 – Provide real benefits to customers and prospects.
Tip 8 – Make it easy to contact you.
Tip 9 – Headings grab attention.
Tip 10 - Have an easy to navigate website.
Tip 11 – Use a softly, softly two step offer.
Tip 12 – Collect email addresses, not inside leg measurements!
Tip 13 – Increase efficiency by putting documents and forms online.
Tip 14 – Don’t print a brochure.
Tip 15 – Give prospects reasons to choose you.
Tip 16 – Have a meet the team page.
Tip 17 – Use testimonials.
Tip 18 – Don’t deliberately hide the price or the ‘extras’.
Tip 19 – Describe your service from the visitors’ perspective.
Tip 20 – Give visitors a reason to come back.
Tip 21 – Address, map and directions.
Tip 22 - Promote the launch of your website.
Tip 23 – Get your customers to work for you.
Tip 24 – Regular follow-up.
Tip 25 – Optimise your website for search engines.
Tip 26 – Use keywords in your text.
Tip 27 – Get relevant websites to link to you.
Tip 28 – Use ‘pay per click’ advertising.
Tip 29 - Subscribe to forums and blogs.
Tip 30 – Promote your website everywhere.

Best Tip

Action: To help you convert your Website to a Digital Marketing System and see a return on your investment contact Janet Smith by email or on 01422 823 075 today.